The Goldbaby studio is located in Auckland, New Zealand. Owned and operated by Hugo Tichborne, who has worked professionally in audio for over 30 years. Goldbaby was started in 2006 after a shoulder injury left him unable to work in film and TV location sound, which he had been doing for 12 years. He had built up a nice collection of synths, drums machine, and studio gear over the years and had been using samplers since the early nineties. Underwhelmed by commercial sample packs and mystified as to why they often cost so much, he decided to start creating his own.